A Young Widower's Tale
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Sometimes you’re the victim of your own success. I helped put together an advertising campaign at work that’s been running for the last 10 days. Each time a lead came in, I would receive an email to notify me of the lead which I would then pass on to the correct sales representative. We in marketing expected this campaign to generate somewhere in the neighborhood of 300-400 leads for the company. As of yesterday we had just over 150 and the campaign was winding up. Most people in the department were under the impression it wasn’t as successful as we hoped. Then this morning I experienced some email problems and contacted the IT department about them. The person to whom I was speaking mentioned that there were several emails that were stuck in one of the mail servers for me. I told him to send them my way. Since my conversation with IT guy, I have received over 1,000 emails (read: leads) from the ad campaign. The emails are still rolling in at a rate of 5-6 per minute. This has been going on all day. And I'm about to strangle the IT guy for calling over 1,000 emails "several." The good news is that this is probably the most successful advertising campaign in the history of the company. And they’re good leads. I’ve been pursing the database all afternoon and for the most part the leads from companies and individuals we targeted. Even weeding out the duplicates, it appears there are (so far) at least 850 leads. The bad news? I have no clue how our marketing department is going to have the time to mail the requested information or how sales department is going to be able to follow up on this many leads while they’re still fresh. This means a lot of long hours tonight and next week. (At least my supervisor mentioned the possibility of hiring a temp next week to help.) I better get to work. Where do I start? Hope you all have a great weekend – I’ll probably be stuck at work. You Can Now Purchase Room for Two - 2007-08-31 |
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